You might have seen ‘Starboy’ fame, the Weekend in PUMA ‘Run the Streets’ campaign, introduced the “Run the Streets” collection, which speaks to go-getters who follow their instincts and live life at full speed.
On the local front, PUMA Malaysia has also enlisted five Malaysian personalities of different backgrounds and artistry to embody the brand’s ‘Run the Streets’ spirit, in conjunction with the release of the IGNITE Limitless. The five local faces are rapper Aman Ra, Bboy Khenobu, dancer Orange, daredevil photographer Wee Loong and graffiti artist Kenji.
The Malaysian edition is driven by the motivation to showcase and champion the ‘Run the Streets’ spirit – the notion of starting somewhere, staying true to self and always pushing through no matter what.
“When I’m on stage, my purpose is to watch the crowd ignite. I was born to do this and I’m gonna die doing this.” – Aman RA, a.k.a. the MVP or Budak Flat.“I dance because I see others smile when they watch me. That motivates me to continue doing what I love. People stop and watch you. It inspires them, and that is exactly what I want to do.” – Khenobu, B-boy“I am free. I am limitless and I am the happiest I could ever be because each day I wake up, I get to do what love doing the most. Dance”. – Orange, dancer
“We don’t have to change people’s perception of the art. We are here to express what we need to express and people to accept it. I only need one person to accept me and that is enough for me to continue doing what I love.” – Kenji Chai, graffiti artist“Life is much more than a routine – it is about challenging yourself and taking yourself to new heights. It is about being fearless & limitless in whatever you do.” – Wee Loong, photographer
