The anticipated first collaboration collection between Selena Gomez and PUMA – “Strong Girl” that celebrates girls power has dropped at at PUMA.com and selected retailers nationwide last month! The collection is the perfect balance of sport and fashion, features confident colours and bold silhouettes with the intention of helping girls stand out from the crowd.

SG x PUMA Strong Girl collection 3

One of the most important pieces within the collection is the SG Runner, a new shoe designedand constructed by Selena Gomez. This silhouette beautifully blends Selena’s personal style with PUMA’s classic court and running shoes. The SG Runner is a lightweight shoe with a knitted upper, high rebound EVA and great fit; it nods to the style of the 80s and 90s with nice design touches that give it an easy, LA vibe.

The collection features colours Selena wears most in her daily life: black, white and gray; in addition, hidden ‘strong girl’ inspirational messages add a nice surprise on certain pieces. The collection as a whole is comprised of many key pieces meant for layering, mixing and matching, and transitioning from different moods and settings. Many design choices are a nod to 1992, the year Selena was born.

SG x PUMA Strong Girl collection 1

Celebrate the strong girl within, share your best outfit pics and tag @PUMAWomen and #SGxPUMA.

Read also: PUMA Unveils Collabs With Karl Lagerfeld and Emory Jones