South Korean superstar Lee Min Ho oppa takes up the role as the regional ambassador of the leading eCommerce platform in Southeast Asia, Lazada for its upcoming 11.11 Shopping Festival. This famous Korean drama heartthrob will star in a television commercial that mirrors his online shopping routine as part of Lazada’s 11.11 shopping event.
“I’m excited to join the Lazada family for the 11.11 shopping festival as their first regional brand ambassador. Lazada is known across the region for its innovative and customer-focused approach to online shopping, and working with the Lazada team has been a really fun and creative experience so far. I look forward to introducing more fans and friends in Southeast Asia to the lifestyle platform.” said Lee Min Ho.
For the campaign commercial, Lee Min Ho also collaborated with Lazada’s local brand ambassadorsacross Southeast Asia namely, Agnez Monika and Verrel Bramasta in Indonesia, Ayda Jebat in Malaysia, Kathryn Bernardo in the Philippines, Bella Ranee Campen in Thailand and Chi Pu in Vietnam, demonstrating their way of spreading happiness by purchasing parcels of joy for one another.
Lazada’s 11.11 Shopping Festival
In the latest TVC, consumers will also spot Lazada’s catchy 11.11 jingle, reminding shoppers to “add-to-cart” in order to enjoy the lowest price1 on Lazada’s biggest one day sale.
This year’s 11.11 Lazada Shopping Festival will bring shoppers across Southeast Asia the best value through attractive discounts and free shipping, as well as Shoppertainment content including exclusive countdown concerts in different markets so that consumers and their loved ones can enjoy non-stophappiness during Lazada’s biggest one day sale of the year.
Keep Calm and Shop from Home
During the Conditional Movement Control Order (CMCO) period, shoppers can shop groceries and essential items safely from home on Lazada at http://lzd.co/
In support of the community through this tough economic period, Lazada Malaysia has handpicked offers as low as RM1 on everyday essentials, such as face masks, to be featured daily from 10AM to 11.59PM on Crazy Flash Sale to ensure that online consumers can fully stretch their digital Ringgit. Discount vouchers for takeaways as well as deliveries are also available for shoppersto purchase on the page, which will help to maximise their savings when ordering from their favourite restaurants, including Dunkin’ Donuts, O’Briens, Koomi, GrabFood, and more.