PUMA is launching its newest women’s training silhouette, DEFY, a new and revolutionary training shoe, spearheaded by PUMA Global Ambassador – Selena Gomez.
“To DEFY is to be brave” mentioned Selena Gomez, the muse behind DEFY. “It’s about pushing the envelope and not obeying any ‘expectations’ placed on you by society. PUMA has captured this feeling perfectly with their new DEFY training shoe. I remind myself daily the importance of defying the outside noise and being true to myself.”
DEFY’s platform sole, inspired by the resurgence of the chunky-shoe-trend, defies training standards and goes beyond style. The platform fully supports side-to-side movement, includes PUMA’s energy return foam -PROFOAM for comfort wear and fit, and provides lightweight cushioning that adds functionality and brings style to training.
PUMA’s DEFY will be available on May 31st at PUMA.COM and selected retailers worldwide.