#Scenes: Mission Foods Malaysia Launched The Mission Supersoft Wraps With The #softandstrong Campaign

#Scenes: Mission Foods Malaysia Launched The Mission Supersoft Wraps With The #softandstrong Campaign-Pamper.my
(From left) Mark Tan, Retail Sales Manager of Mission Foods Malaysia, Ning Baizura, Francisca Turner and Linora Low, the three faces of the #softandstrong campaign; and Randall Tan, Brand Manager of Mission Foods South Asia, showcasing the new Mission Supersoft Original Wraps at the launch event held recently.

Malaysia’s favourite wrap just got better! Mission Foods Malaysia launched the new Supersoft Original Wraps which is an upgraded version of the Original Wrap that we all love! The upgraded wraps are now even softer and more pliable, with a melt in your mouth texture and even more flexible to hold all your favourite ingredients.

#Scenes: Mission Foods Malaysia Launched The Mission Supersoft Wraps With The #softandstrong Campaign-Pamper.my
(From left) Mark Tan, Retail Sales Manager of Mission Foods Malaysia, Ning Baizura, Francisca Turner and Linora Low, the three faces of the #softandstrong campaign; and Randall Tan, Brand Manager of Mission Foods South Asia, showcasing the new Mission Supersoft Original Wraps at the launch event held recently.

To demonstrate the soft yet strong traits of the upgraded wrap, Mission Foods Malaysia launched the #softandstrong campaign which runs throughout March to April to celebrate the feminine qualities in women while reveling in their inner strength in conjunction to International Women’s Day and World Health Day.

#Softandstrong brings together three big names – iconic Malaysian songstress Ning Baizura, inspiring fitness personality Linora Low, and successful entrepreneur behind the Frankitas brand, Francisca Turner. The three ladies are true examples of everyday women who have faced and overcome adversities in their lives to become successful in their lines of work.

“Mission Foods is all about constant improvement and innovation making sure we continue
to excite taste palates and bring inspiring ideas to our consumers. The new Supersoft
Original Wraps gives us the opportunity to connect with our female consumers on a deeper
level and celebrate them for being soft and strong, traits that we love in our new product,”
said Randall Tan, Brand Manager for Mission Food South Asia.

As a prelude to the launch and in conjunction with International Women’s Day, the trio
were enlisted to share inspiring and empowering quotes on what being #softandstrong
means to them. They also created four recipes each which are featured in Mission Foods
recipe booklet, given away complimentary to consumers in Malaysia and Singapore with the
purchase of Mission Foods products.

Would you take a look at these delicious creations from Ning Baizura’s decadent dessert recipe Passionfruit Crispy Layered Crepe, Linora Low’s healthy recipe for a Chicken Kebab Wrap (She also enjoys baking strips of the wraps to add extra crunch and taste to her favourite salad recipes!), and Francisca Turner’s family’s favourite recipe, Bogor-style Egg Murtabak that uses the softness and strength of the wraps to hold the ingredients in while it is deep-fried to perfection?

Made by one of the largest tortilla, flatbread and corn flour producers in the world, the all-
new Supersoft Original Wraps enhances Mission’s repertoire of best-selling wraps – 6-Grain,
Wholegrain, Onion & Chives, Garlic and Potato, all of which will be upgraded to the Supersoft formula.

Mission Supersoft Original Wraps are sold alongside the other flavours in the bread aisle of most leading supermarkets in packs of 8.

For more information about Mission Wraps and other Mission Foods products, visit www.missionfoods.com.my.

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