Guardian Malaysia & Limkokwing University Empowers Youth To Fight Bad Breath With The ‘Fresh Breath For Malaysia’ Campaign!

Having bad breath is one common trait that no one likes to talk about. In a recent study of Malaysian dental students, they found that one in every two suffer from clinical oral malodour or bad breath. Worldwide figures indicate that from 22 percent to 50 percent of the global population suffer from moderate bad breath. Bad breath can have social and psychological effects on suffers including low self-confidence and low self-esteem, and it should be taken seriously.

Which is why Guardian Malaysia is working with Limkokwing University of Creative Technology on a creative youth empowerment campaign, Fresh Breath for
Malaysia, in conjunction with the introduction of Guardian’s new mouthwash range, Fresh Mouth 6 Actions.

(Second from the left) Ms Michelle Yeap, Guardian Malaysia Group Health & Beauty Product Manager and (Fourth from the left) Datuk Raja Aznil Raja Hisham, Limkokwing University’s Industry Empowerment Senior Vice President leading the cheer for Fresh Breath for Malaysia.

The campaign’s goal is to empower Limkokwing students to creatively interpret the theme of Fresh Breath for Malaysia as a showcase of positive energy towards the nation while encouraging better oral hygiene through visual expression and multimedia. A total of
RM14,000 in cash prizes will be awarded to the top ten students across two categories.

(From Right) Ms Michelle Yeap, Guardian Malaysia Group Health & Beauty Product Manager at the Fresh Breath for Malaysia campaign leading the Guardian Malaysia team.

The campaign kicked off with more than 200 students from Limkokwing University took a brief on Guardian Malaysia, the Fresh Mouth 6 Action mouth wash range and oral care challenges in Malaysia from representatives from Guardian Malaysia, helping them gain useful industry experience.

Entries were submitted by September 13, 2018. Shortlisted finalists will share the
rationale for their work before more than 500 of their peers before online voting begins, and the winners are determined.

Shortlisted entries will be uploaded to the Guardian Malaysia and Limkokwing Facebook fanpages for online voting in late September 2018.

The Guardian Fresh Mouth 6 Actions Mouth Wash comes in 3 variants (Cool Mint, Peppermint and Tea Leaf) and all of them reduces dental plaque, prevents cavities, strengthens teeth, freshens breath, promotes healthier gums and restores mineral to enamel while killing 99.9% of germs.

When used as part of a complete oral care routine of twice daily brushing, flossing and with a good diet, mouthwashes may offer additional benefit in terms of reducing bad breath and cavities.

The Guardian Fresh Mouth 6 Actions Mouth Wash range is available at all Guardian outlets nationwide, and through the Guardian e-store at www.guardian.com.my in three variants of Cool Mint, Peppermint and Tea Leaf in 250ml at RM9.33, 750ml at RM16.88, or pack of 2 of 750ml at RM24.43.

Visit Guardian Malaysia on https://guardian.com.my/ , or follow them on Facebook and Instagram to see what’s new in the stores.

Read also: Prices Unchanged at Guardian Malaysia in September after SST Implementation