Last week, we were invited to an exclusive beauty session with Sabrina Tan, the founder of Skin Inc, to learn about this Singapore-based innovative beauty brand and its rebooting beauty concept.

Sabrina founded Skin Inc in 2018 after becoming frustrated with the plethora of options available in the market that were either too stimulating or harsh for her sensitive and eczema-prone skin. Backed with her IT background, Sabrina and her scientists team developed a fuss-free solution that taps Artificial Intelligence (AI) to customise the best suited products for the specific skin needs of the customer.

Skin Inc solution integrates data and science through a simple 3-minute self-diagnostic and science-based Skin Identity Quiz, which features a series of simple questions around complexion and lifestyle, and based on the quiz findings, Skin Inc’s ingenious algorithm will then offer three encapsulated (and active) ingredient recommendations for the customized My Daily Dose Serum, a custom-blended serum, such as Gold Hibiscus Extract, Vitamin A, Vitamin C, Vitamin E, Niacinamide, Hyaluronic Acid, Ceramide and Licorice, and My Nightly Dose, a booster-activated sleeping mask that’s best suited for the specific skin needs.

Skin Inc Skin ID Test

Skin Inc launched the world’s first supplement bar and the globally-acclaimed customized cocktail serum with the ability to fit up to 10 active ingredients for a personalized touch. As of today, the brand has launched 60 data-driven formulations, devices and timely innovations (like the Maskliner to prevent maskne), in addition to solidifying their bestselling hero products, the My Daily Dose Serum and the groundbreaking Optimizer Voyage Tri-Light LED device.

The customised Skin Inc My Daily Dose Serum

Skin Inc’s hero products, My Daily Dose Serum, Custom Recovery Sleep Maskand Optimizer Voyage Tri-Light++ LED Device work stunningly together with the help of the Skin ID test. Each Skin Inc My Daily Dose Serum contains the brand’s proprietary encapsulation technology from Japan, which features caviar-inspired capsules that protect pure ingredients from exposure to light and oxidation, and ensures the quality of ingredients for exceptional results. The Skin Inc My Daily Dose Serum can be customised to various specific skin concerns, from sensitivity and redness, to fine lines and acne.

Skin Inc Custom Recovery Sleep Mask

Skin Inc Custom Recovery Sleep Mask is the World’s first customized sleep mask to provide up to 24 hours of skin hydration and syncs seamlessly with your body’s natural overnight recovery ability for supple, soothed skin that glows throughout the day. Tap on the brilliant encapsulation technology, the Skin ID results will create a concoction of micro capsules to suit your skin and lifestyle best.

Skin Inc Optimizer Voyage Tri-Light++ LED Device

In addition, to optimise skincare regimen, Skin Inc introduces the innovative Optimizer Voyage Tri-Light++ LED Device, to enhance the absorption of the My Daily Dose Serum formula by 300% in just 10 minutes. This LED beauty device is the first to use clinically-proven, NASA-inspired colored LED Chromotherapy and Sonic technology to tackle multiple skin concerns for a more youthful complexion. The Tri-Light++ LED Device penetrates deep below the surface of the skin to activate the light receptors in skin cells, addressing specific concerns, from repairing damage to brightening to targeting acne, while Sonic Technology (Low Frequency Stimulation) gently regenerates skin cells. This breakthrough technology allows skin cells to increase metabolism, blood and lymphatic circulation and enhance the penetration of active ingredients in all skincare products.

Skin Inc products do not contain sulfates (SLS and SLES), parabens, formaldehydes or formaldehyde-releasing agents, phthalates, triclosan or synthetic fragrances, are gluten- free and are not tested on animals.

If you’re keen to try out Skin Inc products, you can get them now in Malaysia through direct-to-consumer channels as well as online through, Sephora and Lazada Malaysia.

Read also: SK-II Review: Can this ‘Miracle Skincare’ work for all skin types – even for sensitive skin?