In celebration of the launch of its new Olay Retinol24, Olay invites all the beauty enthusiasts to join them in an inaugural virtual event on Instagram Live taking place on 27 May 2020 (Wed) at 8pm. The live stream event will be hosted by Olay Principal Scientist, David Khoo and former Miss World Malaysia 2019, Alexis Sue-Ann, offering an exclusive behind-the-scenes peek, featuring two other guest speakers – Josephine Yap and Nadiah Shabah.
The 45-min session will offer consumers an exclusive behind-the-scenes peek into the Olay Retinol24 range and some science secrets and tips on how to amp up their night-time skincare regime to recharge fatigued skin and achieve plumper, younger-looking skin. The session will end with a live Q&A to answer all of your burning skincare questions.
“Millennials are looking for quick and effective solutions in their skincare, and Olay Retinol24 aims to help them streamline their night-time routine. With this live-stream, we hope to educate consumers about Olay Retinol24’s unique blend that sets it apart from other products as its active ingredients and bioavailability culminate in better absorption, for a speedy and potent night-time regime,” says Mr David Khoo, Principal Scientist and Global Scientific Communications Leader for Olay.
Developed for the time-pressed millennial, Olay Retinol24’s innovative proprietary Retinoid complex keeps skin hydrated for 24 hours and gives visible skin transformation in 28 days. It does not need to be layered in a regimen, ideal those prone to staying up late while having absolute assurance in looking radiant.
Olay Retinol24 is designed and formulated ensuring stability and effective delivery of Vitamin A actives into the skin. Olay Retinol24 uses Retinyl Propionate which is a form of Vitamin A this is milder/less irritating on skin, and contains bioavailable Retinol24 complex that has better penetration and conversion to Retinoic Acid which is the form of Vitamin A that the skin can metabolise.
The new Olay Retinol24 range consists of three products – Olay Regenerist 24 Night Serum (RRP: RM109.90), Olay Regenerist Retinol24 Night Moisturiser (RRP: RM109.90) and Olay Regenerist Retinol24 Night Eye Cream (RRP: RM109.90).
The three products can be used separately as Olay Retinol24 contains Vitamin A which is a potent ingredient, they do not need be layered or they do not need to be used in regimen to achieve great results. It’s not advisable to apply two retinol products at the same time. It’s best to use Retinol24 in combination with another, non-retinol product. Olay Retinol24 is designed to be a night skin care or to be used at night, however, it is safe for use during the day, but it’s recommended using with your preferred UV product for sun protection during daytime.
To commemorate its first virtual event, Olay will be offering three lucky attendees the chance to win one full set of the Olay Retinol24 range worth MYR329.70 for them to start their restorative journey to plump and bouncy skin. On top of that, customers will be able to get RM5 discount on any Olay Retinol24 products purchased on Watsons.com.my by using “OLAYFORME” from 22 May until 14 June 2020 (limited to first 1,000 redemptions).