Korean high-end luxury skincare brand, The History of Whoo presents the exclusive 2020 special edition for the Bichup First Moisture Anti-Aging Essence from The History of Whoo’s coveted Bichup Series with new packaging design and improved formula.
This year’s edition featured the delicate expression of the Peony in full bloom on her own which was inspired by the National Treasure No. 1029 – “Celadon Ewer with Inlaid Peony Pattern” to replicate the extraordinary elegance and class of a nobility in every modern day Empress through the expression of her highness’ grace and beauty like that of Peonies in full bloom every late Spring. As a culmination of Korea Royal Art and Culture in every summer, the essence is housed in a exquisite bottle that is made of Celadon Porcelain for practicality and collectable value.
The Essence was first launched in 2012 as a moisture essence with an oriental medicinal concept that promoted revitalized skin by managing 3 major energies in the body – Vitality, Puffiness, and Accumulated Heat, the signature moisture essence by The History of Whoo was first formulated with 2 key ingredients, 55.5% Gongjinbidan Culture Medium and HaeUlHwan, both of which were re-developed by the brand’s R&D sector to improve blood circulation, while soothing, revitalizing and rejuvenating the skin with additional anti-oxidative effects, as well as to boost the blood and fluid circulatory efficacies of the skin at a cellular level. This in turn enhances moisture retention for a clear, bright complexion.
The renewed formula of the current Bichup First Moisture Anti-Aging Essence incorporated the addition of 4 key Yi-gi Medicine for an even more powerful blood and fluid circulatory efficacy. Yi-gi Medicine, also known as Medicine for the Regulation of Energy, was a traditional oriental method adopted to replenish energy in the body by treating fatigue syndrome (lack of energy) and relief the congestion of energy flow in mainly strengthening the circulation of nourishment in skin cells specifically – White Atractylis, Milk Vetch Root, Dried Mandarin Peel, and Jujube. The renewed formula also incorporated the inclusion of Royal Yeast and Lotus Flower Extracts for an optimized effectiveness in ensuring long-lasting skin hydration at the cellular level.
Daily use of the renewed Bichup First Moisture Anti-Aging Essence would help to promote and improve skin absorbency with its blood circulatory benefits, relieving all woes of skincare efficacy plateau and amplifying the effectiveness of any existing skincare regime.
The 2020 Bichup First Moisture Anti-Aging Essence 7th Special Edition will be available from August 1, 2020 at all major The History of Whoo beauty counters & boutique nationwide, in a limited quantity at RM445 for a jumbo-sized 130ml, and comes complete with the accompaniment of 4 deluxe-sized Bichup Moisture Anti-Aging Mist (30ml), Gongjinhyang: Soo Vital Hydrating Balancer (20ml), Emulsion (20ml) and Sun Fluid (13ml) (worth RM655 in total).
What’s more, you can get a complimentary limited edition Glow Lip Balm Key Ring if you purchase the Special Edition Set at The History of Whoo’s Pop-Up Store at KLCC Ground Floor, Ampang Sky Light from August 31 to September 6, 2020.