One of Japan’s top anti-ageing skincare brands, ASTALIFT is introducing its newly updated moisture lotion – ASTALIFT Moist Lotion that contains a new composite ingredient, CL Refresher which combines a proprietary ingredient, Nano Vitamin Ax with collagen peptides to clear the skin of damaged collagen in order to make the skin elastically firm and refreshingly supple.

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The new and improved ASTALIFT Moist Lotion features a revolutionary discovery of a proprietary ingredient that can inhibit the degradation of collagen, according to Mr. Satoru Nishimura, Regional Manager of Fujifilm Tokyo, the forerunner in nanotechnology of anti-ageing skincare.

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Mr. Satoru Nishimura, Regional Manager of Fujifilm Tokyo introduced the new ASTALIFT Moist Lotion at the media launch in the Gardens Mall yesterday

The Nano Vitamin Ax is the proprietary ingredient developed by Fujifilm based on its findings. It is an ingredient that promotes the skin’s collagen metabolism and it combines Vitamin A with the antioxidant astaxanthin to produce nanoparticles of the world’s smallest level of 50 nanometers, dispersed in solution to form a nano-emulsion.

Ms Yumiko Komiyama, Manager of Training and Marketing Support of Fujifilm Tokyo did a live demonstration at the media launch
Ms Yumiko Komiyama, Manager of Training and Marketing Support of Fujifilm Tokyo did a live demonstration at the media launch yesterday

By using multiple moiturising ingredients in an optimum balance, Fujifilm was able to create a unique “Moist Up Texture” that allows the beauty ingredients penetrating through to all corners of skin while hydrating the skin.

The new ASTALIFT Moist Lotion uses the “Smart Refill” refillable cartridge system, design to keep the pump tube unexposed during the refill process to ensure hygiene and prevent spillage. The refillable container reduces the use of plastic from previous models by approx. 60% and comes with a carbon offset.

Ms Yumiko Komiyama posed with the new ASTALIFT Moist Lotion
Ms Yumiko Komiyama posed with the new ASTALIFT Moist Lotion
The winner group of Red Hunt, a photo shooting game using Fujifilm instax camera for media during the launch
The winner group of Red Hunt, a photo shooting game using Fujifilm instax camera for media during the launch
The press conference at the Yuzi Japanese Restaurant after the media launch
The press conference at the Yuzi Japanese Restaurant after the media launch

The new ASTALIFT Moist Lotion is priced at RM148 for 130ml and will be available in Malaysia from October 31, 2016. More info, visit astalift.com.my.

Read also: Tried & Tested: Origins’ Checks And Balances Face Wash, Original Skin Essence Lotion & Renewal Serum