Following the success of the Radian-C Cream which was launched in 2020, South Korean beauty brand, Laneige, powers-up their Radian-C range with the extension of two new products, the Radian-C Advanced Effector and Radian-C Sun Cream. The Radian-C products complement one another in a holistic routine as a functional brightening solution. Together, these products offer an essential 3-step brightening routine that fundamentally powers skin with boosting ingredients to rejuvenate our skin and prevent skin damage from environmental factors that we are exposed to in our everyday lives.
Radian-C Cream (RM143/30ml; RM220/50ml)
The Radian-C cream is a powerful brightening cream that lightens both visible and invisible, ultra-fine dark spots as well as brightens dull-looking skin. The efficacy of the cream is powered by the Super Blend Technology, a technology that is infused with 8.5% vitamin C derivative (EAE), an ingredient that boosts promised effects without reducing its potency. It also contains Melasolv, a brightening ingredient that slows down melanin production and activates the skin’s brightening gene.
To showcase the efficacy and powerful brightening effect of the Radian-C Cream, Laneige created a blockbuster-level advertisement – Dark Farm, and the advertisement received a huge response by recording 1.45 million views during the first 10 days of its release.
Laneige Radian-C Advanced Effector (RM190/150ml)
Made to be the first step in your skincare routine, the Radian-C Advanced Effector preps the skin for better absorption of the subsequent products. It is formulated with a power trio of 3X Vitamin Mix, Super Berry Extract and Taurine to intensely boost antioxidation effects to the skin.
The 3X Vitamin Mix is comprised of a mixture of Vitamin C, Vitamin EAE and Niacinamide, also known as Vitamin B3, which provide an antioxidation effect to skin cells.
- Vitamin C: Purifies skin with excellent antioxidation effect that is 15 x stronger compared to propolis extract.
- Vitamin EAE: Stabilized vitamin C, an essential ingredient for blemish care featuring powerful antioxidation and brightening benefits.
- Niacinamide: A brightening ingredient well-known for their effective suppression of melanin production and skin tone improvement due to the high purity Vitamin B3.
Laneige’s exclusive Silicium Capture Technology is adopted to stable the effective components of super berries for a stronger antioxidation effect. The Super Berry Complex with Vitamin C boosts antioxidation effects that is almost 4x higher than just using Vitamin C alone.
Additionally, Taurine, an ingredient that aids to accelerate skin cell turnover, which helps improve the immunity of skin barrier and also helps in relieving skin fatigue and harmonising skin environment.
Together, these ingredients effectively improve skin’s radiance, moisture levels and firmness, reduce dead skin cells and skin texture, repairs damaged skin barrier and even out the skin tone. The boosting essence has shown results in improving skin texture by 24.9% and reducing the dead skin cells by 33% right after using. Skin barrier damage was also reduced by 48.1% after 3 days and moisture was elevated by up to 36.1% after an hour of application*.
*Result based on 31 women by Global Medical Research Center
For full experience, the product comes in a specially curated packaging, for 1 month’s supply. It is recommended to use it for a whole month with the 60 dedicated Dual Cotton Pads which has a different texture on each side. In the morning, use the cushiony striped side to refresh and soften the skin and boost blood circulation. At night, lightly pat the skin with the silky-textured plain side to promote an effective skin penetration of antioxidants and enjoy an intensive moisturizing effect.
Radian-C Sun Cream (RM128/50ml)
The Radian-C Sun Cream is a triple light care sunscreen ampoule that protects your skin with SPF 50+ PA++++ while maintaining blemish care. It is formulated with the Radian-C All Day Defensor that comprises of AmorePacific’s exclusive brightening ingredient, Melasolv, EAE vitamin derivatives and UV Ray filtering ingredients create this highly effective blemish care sunscreen that suppresses pigmentation induced by UV and fine dust irritation.
The Radian-C Sun Cream filters both UVA and UVB rays of all wavelengths in daily life. Alongside a high adhesiveness which evenly protects every part of the skin with a 360-degree high defence formulation. It is also formulated with effective skincare properties, such as panthenol to soothe the skin and ceramide to strengthen the skin barrier. The sunscreen ampoule is also formulated with a 7 FREE Mild Formula, making it suitable for sensitive skin. It also adheres to the skin to create a healthy skin canvas thanks to the air light formula.
Shoppers who purchase RM400 & above (normal priced) inclusive of any Radian-C products will be entitled to a complimentary Wunderbath X Laneige Radian-C Summer Bath Set (worth RM82). This complimentary gift will be available during the Laneige Summer Party on 10th – 12th June 2022, at any Laneige beauty counters and boutiques nationwide.
As part of the collaboration, every Wunderbath customer will also be entitled to a RM10 Laneige voucher with any purchase at www.wunderbath.co/ and their store in Kedai KL. For more details, visit wunderbath.co/collections/gift-sets.
The Radian-C Advanced Effector (RM190/150ml) and Radian-C Sun Cream (RM128/50ml) will be pre-launched at Laneige Official Store on Lazada on 1st June, followed by Laneige boutiques & counters on 3rd June. It will be available from 15th June onwards on Laneige Official Online Store at laneige.my, Laneige Social Store on Facebook, Laneige official store on Lazada, Shopee, Zalora, Hermo and GrabMart.