SK-II’s Beauty Bound Season Two Premieres Today and Features Chiara Ferragni

The highly anticipated Beauty Bound Season Two, a first-of-its-kind beauty web reality series by luxury skin care brand SK-II, premieres globally on YouTube today, February 1, 2017. A total of 64 young semi-finalists who have been selected out of 400 aspiring beauty creators across eight countries i.e. Singapore, Malaysia, Indonesia, Thailand, Japan, South Korea, Hong Kong and Taiwan, through auditions since July 2016, will be competing to become Asia’s Next Top Beauty Creator in the web reality series.

Over the course of six months, the top eight contestants from each country were invited to their local Beauty Base, a two-day intensive boot camp, where their skills, creativity and showmanship were put to the test over a series of challenges under the mentorship of local creators and industry experts.

Here’s the entry videos of Malaysia’s top eight finalists:

Among the local judges are celebrity makeup artists Jung Saem Mool for Korea and Xiao Kai for Taiwan, beauty creators Mikipon for Japan, Queenie Chan for Hong Kong, and Tashy for Malaysia, international singer-songwriter Anggun for Indonesia, award-winning actress Rebecca Lim for Singapore, and supermodel, host and actress Cindy Bishop for Thailand.

Episode 1

Episode 2

chiara skii-2
Chiara Ferragni

Heading the judging panel for the Grand Finale of Beauty Bound Season Two is global social media and fashion icon, Chiara Ferragni, also known by her social media moniker, The Blonde Salad.

A surprise wild card challenge was issued to the 64 semi-finalists in after the competition for a second chance to join the top nine at the grand finale. The 9 finalists will win an all-expenses paid trip worth up to USD $5,000 to the grand finale in Okinawa, Japan, and SK-II products worth up to USD $1,000, together with a once-in-a-lifetime opportunity to meet and learn from some of the world’s leading beauty creators, social media personalities and industry experts.

The winner of this year’s Beauty Bound will receive a suite of prizes worth a total of USD $60,000, including:

  • An all-expenses-paid trip to an SK-II global event
  • One year worth of SK-II products and professional video production equipment
  • Priceless networking opportunities with top beauty creators and SK-II content collaboration opportunities
  • An exclusive one week exchange program in the United States hosted by industry experts
  • An invitation to join first Beauty Bound winner Janemakeup and top beauty creators from across the world in the exclusive SK-II Global Beauty Circle.

Read also: SK-II Launches Malaysia’s Beauty Circle