Cosmetics has since existed as early as 4000 B.C. where Egyptians used natural resources such as kohl, malachite powder, ocher, berries, beeswax, henna and bugs to produce makeup products. Fast forward to today, cosmetics have advanced into an entire beauty industry, valued at $532 billion in 2019, according to retail analytic firm Edited. The industry is said to be on an upward trajectory, fueled by the rising number of beauty tutorials and reviews of cosmetic products on social media channels by brand ambassadors and influencers.
Elizabeth Arden – Pioneer in Modern Beauty Industry
Among the brands that contribute to the rise of the industry is none other than Elizabeth Arden, who shaped the modern cosmetics industry to what it is today. Florence Nightingale Graham who was later known as Elizabeth Arden, was born in Canada on 31 December 1884. She opened the iconic Red Door Salon on Fifth Avenue, New York in 1910 – the first to offer in-store makeovers for women. In the years that followed, Elizabeth Arden went on to open more than 100 salons worldwide, and by 1966, it was boasting approximately 300 cosmetic products under its line of business.
Arden was the epitome of her brand, with the intention to empower women to be the best version of themselves. She carried timeless beauty with her everywhere she went, and withheld her age until her passing, to show what her products can do.
Celebrating 110th Anniversary
This year marks the 110th year since its establishment, and to continue spreading the spirit of women empowerment, Elizabeth Arden is joining hands with Malaysia’s no.1 e-commerce platform, Shopee. Through the partnership, the brand is able to provide Malaysian women greater access and affordability to their products like the award-winning Eight Hour product range known for its efficacy in improving skin condition as quickly as eight hours after application.
Elizabeth Arden recently introduced the latest addition to its award-winning product range, Great 8 Daily Defense Moisturizer which is an all-in-one solution for healthy, glowing skin. It comes with eight benefits and gives your skin the protection it needs from harmful effects of blue light, pollution, UV and infrared rays. Other products include the legendary skincare formula Skin Protectant with eight different ways of usage, Lip Protectant Stick which are available in four sheer shades and All-Over Miracle Oil which provides head-to-toe conditioning benefits to the body, face and hair.
Anniversary Sale Highlights
In conjunction with Elizabeth Arden’s birthday, from now until 31 January 2020, customers get to enjoy discounts of up to 56% for its Eight Hour products, 25% discount for normal priced items and receive a RM20 voucher when they purchase RM150 worth of Elizabeth Arden’s products from the Elizabeth Arden official store on Shopee.
To add on more cheer, Elizabeth Arden will be anchoring the episode Shopee Live Game Show “Are You Chinese Enough?” episode happening on Friday, 17 January at 5pm. Contestants will be put to the test with challenges such as reading song lyrics in Traditional Chinese, blind tasting New Year biscuits and more. Participants will have to provide the right answers to unlock as many gifts for the views. Seven lucky viewers will stand a chance to win Elizabeth Arden’s products worth more than RM250 if they can provide the right answers on Elizabeth Arden. Visit https://shopee.com.my/shopeelivemy to be one of the lucky winners.
As everyone is gearing up for the festivities, users can take the opportunity to purchase Elizabeth Arden products to spruce up. Users who visit Shopee can also take the chance and enjoy the offerings from the Shopee CNY Sale campaign including RM8 daily deals and RM18 free shipping.
To check out Elizabeth Arden, visit https://shopee.com.my/elizabetharden.os.