The professional haircare brand, Aveda launches a new vegan and silicone free haircare collection, Nutriplenish, which featuring Superfood Complex – a blend of omega 5 rich organic pomegranate oil, organic coconut oil and mango butter – formulated with an advanced new hydration system from Aveda that offers high-performance, nutrient-powered hydration through its Superfood Complex.
The Nutriplenish collection, which is silicone-free, vegan, cruelty-free and 94% naturally derived, was specifically formulated to address hydration needs for all hair types and textures and provides 72 hours of nutrient-powered hydration.
The Nutriplenish collection is available in two (2) variants – light and deep shampoo and conditioner formulas, along with a multi-use hair oil and leave-in conditioner, allowing consumers to find the perfect hydration recipe for their specific hair needs.
The Nutriplenish Light Moisture Collection of shampoo and conditioner features fast-absorbing hydration properties that are desired for those consumers with fine to medium hair types; while the Deep Moisture Collection offers 50% more butters to richly hydrate those with thick and highly-textured hair.
Aveda’s new Nutriplenish collection has been available starting January 1, 2020 in Aveda salons, stores and online.