Ahead of its official global launch on August 15th, SHISEIDO unveiled an entirely reimagined makeup collection through a slew of masterclasses with the newly announced SHISEIDO Global Color Artist Patrick Ta, SHISEIDO APAC Ambassador, Pony, and a launch party at TOLOT, a contemporary art gallery in Shinonome Tokyo!
Famous names from all over the world were there as well, such as actress, dancer and SHISEIDO Makeup Campaign Artist Sonoya Mizuno; actress Rowan Blanchard; celebrity hairstylist Jen Atkin; photographer, Petra Collins; model and designer Emi Suzuki; model, Yuka Mannami; and Thai beauty blogger PearyPie.
Some of Malaysia’s most popular influencers and actors were there to witness the products first hand too!
Famous Malaysian makeup artist, Shiyo Joo also shared sneak peeks on the new makeup collection! We’re excited just looking at it!
Equal parts modern, minimalistic, visionary, expressive, luxurious, and creative, the new SHISEIDO Makeup range is classified into four texture categories — Gels, Inks, Powders and Dews — and includes 21 products in 125 shades that seamlessly combine state-of-the-art technology, craftsmanship and locally sourced ingredients. “We are taking an innovative approach to makeup that no other brand has ever done before,” says Jill Scalamandre, President, bareMinerals, BUXOM and Global Development Shiseido Makeup.
During the launch party, the new collection was expressed through the use of advanced sensing technology and LEDs where the overall creative direction and design of the space was led by SHISEIDO Art Director Keisuke Hori in collaboration with artist and technical director Takahiro Matsuo, and founder of Lucent (a group of specialists who create interactive experiences that express concepts through technology).
“The entire product line is exceptional in its formulations and the textures are especially remarkable. They really offer a sensorial makeup experience from a Japanese perspective,” said Yoshiaki Okabe, Corporate Officer of SHISEIDO Brand and Global Prestige brands. Guests enjoyed small bites by Mokomeshi, a Tokyo based catering company. Each dish served was inspired by one of the four texture categories. Other activities included touchups by SHISEIDO makeup artists and a VIP portrait studio by director and photographer, Mike Rosenthal.
Read also: Scenes: Reboot Your Skin’s Censors With The New Shiseido Essential Energy Range
