Avon is introducing the Avon True Power Stay long lasting makeup collection that stands up to heat, sweat and humidity. The collection, comprising concealer, foundation, lip colour, mascara and eyeliner, is formulated to ensure make-up stays put, stays comfortable and stays fresh all day even after hours of wearing a face mask.   

The Avon True Power Stay arsenal includes five products that offer ‘The Just Applied Effect’ throughout the day:

Avon True Power Stay 18 Hours Concealer

Avon True Power Stay 18 Hours Concealer retails at RM20.90 WM / RM24.05 EM.

Avon True Power Stay 18 Hours Concealer covers fine lines, dark circles and blemishes easily. The oil-free formula stands up to heat, sweat and humidity. This is a natural-looking concealer with a long-lasting and lightweight matte finish. Comfortable, breathable and suitable for all skin types. 

Avon True Power Stay 24 Hours Foundation

Avon True Power Stay 24 Hours Foundation retails at RM49.90 WM / RM57.40 EM.

Avon True Power Stay 24 Hours Foundation is available in 4 shades with SPF10 protection, designed to cater to a wide range of skin tones, and it is also smudge and humidity-proof.  

This foundation provides a natural-looking finish and great coverage which lasts all day. Its lightweight and breathable formula also offers consumers sun protection and a matte finish which applies and blends easily. 

Avon True Power Stay 16 Hour Lip Colour

One coat of the Avon Power Stay 16 Hour Lip Color will grant an even and opaque layer that won’t smudge once it dries down. All 7 shades of the lip color produce matte finish, without making the lips uncomfortable. Avon True Power Stay 16 Hour Lip Colour retails at RM34.90 WM/RM40.15 EM.

Avon True Power Stay 24 Hour Waterproof Volume Mascara 

Avon True Power Stay 24 Hour Waterproof Volume Mascara retails at RM34.9 WM / RM40.15 EM.

Avon True Power Stay 24 Hour Mascara is powered by Color Lock technology which wraps ultra-black formula around every lash and locks lashes in place for a bold volume. This technology is infused with collagen, proteins and amino acids with a smooth and creamy texture that keeps lashes feeling soft and flexible yet clump-free. 

The brush is designed with short and long bristles that catch every lash, for 24 hours of 360 degrees of volume. The brush works with the formula to separate, define, lift and coat every lash for clump-free explosive volume.

Avon True Power Stay 24 Hour Eyeliner 

Avon True Power Stay 24 Hour Eyeliner retails at RM18.90 WM / RM21.75 EM.

Avon True Power Stay 24 Hour Eyeliner features a glide-on formula that ensures even and smooth application. It is sweat, water, smudge and transfer proof, and  lasts all day. 

The Avon True Power Stay collection is available via any Avon Representatives or Avon Beauty Boutiques nationwide. 

Read also: Avon’s ‘Watch Me Now’ Campaign Marks Its New Chapter to Empower Women’s Lives