Aveda’s vegan, 95% naturally derived Shampure Nurturing Shampoo and Conditioner, are now with silicone free formulas. Instead of using synthetic silicones to get the slip and softness of a normal shampoo and conditioner, Shampure Nurturing Shampoo and Conditioner are formulated with Abyssinian oil, a natural silicone alternative that provides weightless nourishment and adds a natural luster to all hair types without greasiness.

Aveda's Shampure Nurturing 3Shampure Nurturing Shampoo and Conditioner infuse hair with Aveda’s calming, 100% naturally derived Shampure aroma with 25 pure flower and plant essences, including certified organic lavender, ylang ylang, petitgrain and orange. 

Shampure Nurturing Shampoo and Conditioner are safe for color treated hair and can be used on all hair types, but are ideal for fine to medium hair. And, like all Aveda products, are 100% cruelty free so they’re never tested on animals.

Shampure Nurturing Shampoo and Conditioner are housed in 100% post-consumer recycled, high density polyethylene (PCR HDPE) bottles, which are made from items like recycled milk jugs.

Shampure Nurturing Shampoo and Conditioner (RM90 each, 8.5 fl oz / 250 ml) are available starting April 1, 2019 in Aveda salons and stores.

Read also: Aveda’s Cherry Almond Aroma Shampoo and Conditioner for Soft & Shiny Hair