Atkinsons 1799, the original London society fragrance house has collaborated with talented British designer Vicki Murdoch, Creative talent and Director of Silken Favours to created the Limited Edition version of 24 Old Bond Street, the emblematic fragrance of the House which was the winner of the 2014 Fragrance Foundation Award for ‘Perfume Extraordinaire’, and the eponymous fragrance of the House’s Georgian flagship premises, resplendent with its magnificent Carillion.
Atkinsons’ 24 Old Bond Street is an aromatic cocktail of juniper, rose and black tea, deepened with a scintillatingly eccentric note of smoky, oak-casked whisky. Bracingly fresh yet warmly embracing, 24 Old Bond Street is the last perfumed word on English elegance.
This collaborative initiative pays tribute to British Arts and Design and to champion Atkinson’s commitment to creativity and artistry; the core values of Niche Perfumery.
The collaboration project is also very much a tribute to the vanguard spirit of the House of Atkinsons, founded in London 1799 by fragrance luminary James Atkinson.
Bees and bears, crown and regalia, roses and berries…
Atkinsons X Silken Favours’ Limited Edition cologne features a whimsical bestiary illustration hand-drawn by Vicki Murdoch in British Arts & Crafts style. Inspired by the emblematic Atkinsons bear and the core ingredients of the 24 Old Bond Street English Cologne, the illustration offers a cool and fresh interpretation of the Atkinsons’universe.
The final kitsch? Each box contains an exclusive SILKEN FAVOURS silk neckerchief along with a brochure that provides some tips to tie it. Only 1,799 bottles will be available worldwide, each one numbered; each one a unique, collectable “objet d’art”. It’s one collectable not to be missed!
Here’s a lovely poem by Vicki Murdoch about this collaboration!
British Bruin, mother’s ruin
Tradition’s Royal livery
Scotch and soda, rosa flora
James Atkinson’s choice alchemy
A Royal bear,
Some savoir-faire
Add centuries of art.
A hint of rose, a whisky nose
A fragrance from the heart.
-Vicki Murdoch-
The estimated retail price of Atkinsons X Silken Favours Limited Edition 24 Old Bond Street Cologne is RM863 and is only available starting November 2016 in Parkson, KLCC and Parkson, Pavilion.
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